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Greenwashing the Skies: How the Private Jet Lobby Uses “Sustainable Aviation Fuels” as a Marketing Ploy

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A May 2024 report by the Institute for Policy Studies argues that the private jet industry uses 'Sustainable Aviation Fuels' (SAF) as a marketing tool to deflect criticism of its environmental impact, rather than as a genuine climate solution. The report finds that SAF is often not truly sustainable, is limited in supply, comes at high cost, and has been shaped by industry lobbying to weaken meaningful standards. The authors recommend stronger fuel taxes, transparency requirements, bans on short-hop flights, and greater investment in public transportation as more effective alternatives.

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May 2024 report by Chuck Collins, Omar Ocampo, and Kalena Thomhave of the Institute for Policy Studies examining how the private jet industry uses “Sustainable Aviation Fuels” (SAF) as a greenwashing marketing strategy. Analyzes SAF’s actual sustainability limitations, industry lobbying to dilute SAF policies, limited SAF supply, high costs, and SAF as a distraction from meaningful aviation emissions reductions. Recommends ethanol-based fuel exclusion from SAF classification, increased private jet fuel taxes, short-hop flight surcharges and bans, transfer taxes on private jet sales, and elimination of private jet tax benefits.

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