
An Airbus marketing advertisement headlined 'Why is our competitor stretching the truth?' directly attacks Boeing's 737 and 747 aircraft as derivatives of 1960s designs. The ad promotes the A320neo and A380 as market leaders, referencing Boeing's Seattle headquarters with the line 'No wonder they're sleepless in Seattle,' and highlights the A320neo's 15% fuel burn reduction via Sharklet technology.Open full document
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An Airbus marketing advertisement headlined ‘Why is our competitor stretching the truth?’ directly attacks Boeing’s 737 and 747 aircraft as derivatives of 1960s designs. The ad promotes the A320neo and A380 as market leaders, referencing Boeing’s Seattle headquarters with the line ‘No wonder they’re sleepless in Seattle,’ and highlights the A320neo’s 15% fuel burn reduction via Sharklet technology.