airbus ad 2012 boeing 737 421225961_928680852255889_7711876054853869190_n

An Airbus marketing advertisement headlined 'Why is our competitor stretching the truth?' directly attacks Boeing's 737 and 747 aircraft as derivatives of 1960s designs. The ad promotes the A320neo and A380 as market leaders, referencing Boeing's Seattle headquarters with the line 'No wonder they're sleepless in Seattle,' and highlights the A320neo's 15% fuel burn reduction via Sharklet technology.

Notes

An Airbus marketing advertisement headlined ‘Why is our competitor stretching the truth?’ directly attacks Boeing’s 737 and 747 aircraft as derivatives of 1960s designs. The ad promotes the A320neo and A380 as market leaders, referencing Boeing’s Seattle headquarters with the line ‘No wonder they’re sleepless in Seattle,’ and highlights the A320neo’s 15% fuel burn reduction via Sharklet technology.

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