This draft program outlines a cooperative tourism marketing and recovery initiative between the Port of Seattle and the Washington Tourism Alliance, covering August 2020 through July 2021. It sets goals to increase leisure travel, airport passenger volume, and hospitality employment across Washington State following COVID-19 disruptions, with a combined investment of approximately $2.53 million in campaigns, destination branding, travel trade promotion, and industry recovery efforts. Key initiatives include the 'Explore Washington's Backyard' campaign and the 'ShowWALove.com' gift card program, targeting both in-state residents and North American air markets.Open full document
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A draft tourism marketing and recovery program developed jointly by the Port of Seattle and the Washington Tourism Alliance, covering August 2020 through July 2021. The document outlines goals, objectives, strategies, and funding allocations totaling over $3.5 million across cooperative initiatives and additional WTA investments to maximize leisure travel volume to Washington State. Key campaigns include ‘Explore Washington’s Backyard’ and ‘ShowWALove.com,’ targeting in-state residents and North American air markets.
