Highline Forum 220525 Sea-Tac Business Retention Expansion

One of the six practice areas in economic development is BRE. The annual business outreach survey (Business Synergy) has become a signature SeaTac BRE program. The survey is funded by a Port of Seattle grant and the annual results drive decision- making on business support programs that the City develops and manages. PRESENTATION OVERVIEW 2021 BUSINESS SYNERGY OUTREACH PROGRAM OVERVIEW • Collaborative operation between the City of SeaTac’s Economic Development Division (EcDev) and the Seattle Southside Chamber of Commerce (SSCC). • Supported through an ongoing grant partnership with the Port of Seattle. • Builds on the Business Synergy Outreach Program (2022 = 5th year!) • Multiple BRE programs developed based on survey BUSINESS SYNERGY OUTREACH PROGRAM HISTORY Year & Business Mix Project Summary Year 1 (2018) Business Type Logistics/Industrial Number of Businesses 300 Business needs analysis and personal outreach to individual businesses Year 2 (2019) Business Type Office/Commercial/Retail Number of Businesses 200+ Additional business needs analysis and database building Year 3 (2020) Business Type Hotel/Hospitality/Service Number of Businesses 250 No in person outreach – COVID 19 related outreach on needs and issues Year 4 (2021) Business Type Airport (Travel) related Number of Businesses 500 No in person outreach. Formalization of business database and survey resulting in multiple BRE programs BUSINESS SYNERGY OUTREACH PROGRAM METHODOLOGY • Planning Stage: address previous outreach challenges and standardize future outreach • Business Selection • Outreach Workbook • Survey • Interface Standardization • Master List BUSINESS SYNERGY OUTREACH PROGRAM RESULTS • 500 businesses • 142 survey…
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