Virtue Signaling

The most important article we will ever write

Any public expression of support for a cause that is represented to be substantial, when it is demonstrably symbolic.

These expressions come from a range of motives: from well-intentioned individuals who lack the time or capacity to achieve meaningful goals, to institutions and officials actively seeking to obstruct – while maintaining the appearance of support.

Regardless of motive, the effect is the same. Symbolism, without the necessary strategic commitment, dilutes urgency, and stalls the very progress it claims to endorse.”

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