2018-12-11 RM 8d

ACTION ITEM Date of Meeting December 11, 2018 DATE: November 16, 2018 TO: Stephen P. Metruck, Executive Director FROM: Dave McFadden, Managing Director, Economic Development Division Ron Peck, Director, Tourism Development Department SUBJECT: 2019 Tourism Marketing Support Program Amount of this request: $200,000 Total annual program cost: $200,000 ACTION REQUEST Request Commission authorization for the 2019 Tourism Marketing grant Program and authority for the Executive Director to approve execution for all related contract agreements for the 2019 selected Tourism Marketing Support Program recipients in an amount not to exceed $200,000. EXECUTIVE SUMMARY The 2019 Tourism Marketing Support Program will be in its fourth year. It has been a well received, collaborative, and mutually beneficial program for the Port of Seattle, destination marketing organizations and nonprofit alike. For 2019, $200,000 has been approved for the program. The source of funds is the King County tax levy. Steps will be initiated to improve the program based on lessons learned and experiences from the past three years. Specific strategies include a continued strong outreach to cultural, historical, tribal, eco/sustainable and adventure/nature travel related organizations, initiating a hiatus on organizations that have been recipients of the program for three straight years and releasing the 2019 program earlier allowing the recipients additional time to complete their projects. Marketing, promotion and outreach plans include:  Distribution of a press release statewide announcing the program.  Announcing of the program on Compass.  Communicating to a data base of over 140 different organizations via email. The data…
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