2018-01-30 SM 7a

BRIEFING ITEM Date of Meeting January 30, 2018 DATE: January 12, 2018 TO: Dave Soike, Interim Executive Director FROM: Dave McFadden, Managing Director, Economic Development Division Ron Peck, Director, Tourism Development Department SUBJECT: 2017 Tourism Marketing Support Program Summary EXECUTIVE SUMMARY On April 11, 2017 the Commission received an update on the program and a list of recommended recipients for the 2017 program. The briefing for January 30, 2018 will recap the 2017 program and identify planned changes for the 2018 Tourism marketing support program. Tourism Marketing Support Recipients The Port of Seattle developed a partnership to facilitate tourism development and growth across the state by promoting use of Port facilities. For 2018 the Commission increased the Tourism Marketing Support program by $50,000, taking the Port’s commitment from $150,000 in 2017 to $200,000 in 2018. The additional $50,000 is to be awarded to organizations engaged in cultural, eco, sustainable, or nature tourism travel related activities. The overall intent of the program is to provide matching support of up to $10,000 each to local communities, destination marketing organizations, ports, chambers of commerce, tribal organizations and non-profits to promote their destinations to visitors traveling to our state. The funds must be used for advertising, publicizing, promoting or distributing information to attract visitors to the destination. The program requires a two to one match. In other words, in order to receive two dollars from the POS, the destination marketing organization must demonstrate a one dollar contribution to the effort. COMMISSION AGENDA – Action…
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